Marketing and consumer Essay Example | Topics and Well Written Essays - 1000 words

Marketing and consumer - Essay ExampleThe marketers, through segmentation, aim towards precisely recognising the customers ineluctably and thus considering the process as to how the customers decide to choose one alternative product or service from among several alternatives. On the other side, the customers are present with segmenting themselves and generally do not observe the marketers segmentation of the market (Wedel & Kamakura, 2000). Aimed Market Segment of La receiving set The market segment aimed by La intercommunicate is that of male market segment. The Chairwoman at La Radio claims that her companys brand is men friendly and mentioned that her radio station wants the men to see to their on-air programs. Through the market survey that each marketer conducts before targeting a market segment, it has been found out by the chairwoman at La Radio that men hold an urge to know more and more about women. This fact is evident from the huge number of male readership to famous women magazines such as that of the Cosmopolitan and many others. For La Radio, in the merriment industry, this fact with regard to the male has instigated the prospect of the male market. resolve to Question No. 2 comment of Stakeholder A stakeholder is an entity or a person of the organisation that has a concern or stake in the actions of the organisations. ... Possible Stakeholders of La Radio with Justification there can be five probable forms of stakeholders for La Radio suppliers, customers, internal entities, external entities and other stakeholders. Suppliers are the providers of equipments required for a radio station and service related to the provision of the equipments. They would hold the stake in La Radio because it is at its initial stage and would have purchased the equipments on credit for certain sequence period. The suppliers would keep a closure watch at the radio stations performance so that they can receive their term amount on time. Customers would consi st of the listeners who love music and holds the habit of listening to radio programs and could not leave the habit even for a single day. The internal stakeholders would be the volunteers and paying(a) staffs who are working for their respective purposes which can be earning needs or as a passion. The external stakeholders are the competitors, universities and schools. Competitors would always keep a close watch at La Radios each step to avoid intensity in the rivalry and the universities and schools would be anxious so that the entertainment programs do not hamper the students educational activities. The other stakeholders consist of all those who presume themselves to be stakeholders even if the radio station does not think so. Answer to Question No. 3 With the help of PRESTCOM analysis of the environmental factors that can have an impact on the establishment of La Radio, the following factors have been evaluated As far as the political factors are concerned, the applicant or th e La Radio would have to be eligible for holding the license under the cost and conditions of Broadcasting Acts 1990 and 1996. La Radio should